The briefing was to create a restaurant specialized in meat, and the client would like it to have references to butchers and meat houses. The solution to have a nice atmosphere, instead of a heavy one as the elements suggests, was to use language, aesthetics and, especially, good humor in order to make a place of good memories. The use of the acronym TBT was designer to take advantage of its' worldwide fame as a well known trend among users of social networks, especially Instagram, where people post photos that refer to happy moments, that they miss - always with the hashtag #tbt. A place to relive happy moments, even for the cow.
BRANDING - DESIGN - ART DIRECTION - PHOTO EDITING - POINT OF SALE - AMBIANCE - PACKAGING
