Coca-Cola had urged to launch the refrigerator that freezes bottles on -4ºC, making crystals of ice on top of the liquid inside the bottle and keeping the drink cold for longer. The idea was to bring a refreshing feeling and make a visual reference of a mountain covered on ice inside it, then we have an ice crystal explosion from the bottle giving a refreshing feeling and explaining product benefits. That campaign was made exclusively for Sale's Points.
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