I came across a big challenge: how to represent one of the greatest cultural parties in Brazil? As São João's Party has roots in the North East region, using local elements such as clay statues was the first step. In order to give color and life, Romero Britto's art was used as reference as well. Putting together the traditional statues and Romero's colors and patterns resulted in the contemporary and cheerful visual referenced clay statues.
ILLUSTRATION - PACKAGING DESIGN - ART DIRECTION
