The Cidade Imperial’s task was to rebrand the traditional Petrópolis’ beer. The founder of the brewery is a member of the Brazilian Imperial family and this heritage brought even more responsibility to the project. “Tradition for the new days” became the mantra, the core idea. The logotype was built to refer to the most beautiful and iconic elements from the Imperial City, considering its' architecture, monuments and colors. The result was amazing – the sales increased 30% in just two months.
BRANDING - PACKAGING - ILLUSTRATION - ART DIRECTION
