The Video Game Center was a video game rental store, which began selling toys. The idea was to attract children to the store and maintain the audience that already rented and bought video game consoles. With references from the Sentai universe, video game characters and children's cartoon characters, Toy Boy and his crew were created as the new face of the store. Today, it has several units and is a new store-in-store model, and one of the largest magazine store in Brazil.
BRANDING - CHARACTER DESIGN - DESIGN
