It was an honor to be invited to create a new visual identity and communication concept for the new ODEON, now known as Luiz Severiano Ribeiro Cultural Center. The reopening of the space brought a new proposal to the most traditional and oldest cinema in Rio de Janeiro. The challenge was to bring a graphic language and communication style capable of dialoguing with moviegoers and those passionate about culture in general. The idea was to use the most iconic element of their brand and thus create all elements and compositions creating a strong identity full of personality that can go from an exhibition in honor of Orson Welles, to a Champions League soccer match.
DESIGN
DESIGN
