Turning a simple beach bar into a powerful, irresistible brand? That was the challenge in repositioning Bardjeco. It went from being just a bar on Praia do Abraão, in Ilha Grande – RJ, to becoming a true seafood destination, packed with personality, history, and a storytelling worthy of its breathtaking location.
Our mission? To create an authentic identity that captures the soul of the place and delivers an immersive experience—from the first step on the sand to the final toast. We dove into the story of Gonçalo Coelho, the first navigator to set foot on Ilha Grande, and translated the magic this paradise evokes: breaking down formalities in an instant and inviting everyone to relax and embrace the island’s effortless charm.
With a strategic positioning that highlights well-being, contemplation, and a laid-back atmosphere, we revitalized Badjeco’s visual identity and brand concept, emphasizing its unique location, exclusive menu, and vibrant live music events.
The result? Badjeco is now a state of mind. It’s warmth, great conversation, and carefree laughter. It’s that unforgettable seaside moment that makes you want to stay—and always come back for more.
BRANDING - DESIGN - ART DIRECTION - PHOTO EDITING - POINT OF SALE - AMBIANCE - PACKAGING
